A Brief History of The 100% Natural Hamam Soap
Hamam soap was launched in 1931 as a mild, family soap. The brand has to its name over 80 years of legacy in India. Hamam, with its launch, has brought timeless Indian skincare rituals to life.
Hamam soap drew a large natural following long before it was in trend to use products with natural ingredients. The soap was the only Indian-made natural soap during the time. Both doctors and mothers embraced it for its safety and purity.
Hamam soap is made using 100% natural vegetables and oil. Even today Hamam enjoys a similar fan following for its natural ingredients—neem, tulsi & aloe vera extracts. The neem, tulsi and aloe vera extracts of Hamam provides adequate protection from various skin problems like pimples, prickly heat, body odour, rashes etc.
The brand has, in its kitty, a long-standing heritage of using traditional ingredients. Even today, Hamam enjoys the recognition as the most recommended soap in Tamil Nadu. It is a market leader in the state. The brand has always strived to give its consumers a complete bathing experience. Hamam soap has been recommended by doctors as suitable for all.
The multi-faceted ingredient—neem is at the heart of Hamam brand from its very beginning. Hamam has recently lauched a new product that harnesses nature’s one of the most potent ingredients—neem oil for protecting skin from heat, dust, and pollution. The use of 100% pure neem oil in its new product stands out amid the clutter as the most trustworthy natural solution for skincare.
Ayurveda has recently become the buzzword in India’s beauty products industry. Long before that, for decades, Hamam was already selling the natural neem and tulsi soap to its Indian consumers.
For decades, Hamam has been a natural brand. It takes pride in itself as it is regarded as a mother’s choice for skin protection. In the past 80 years, it has become one of the largest skin cleansing brands in the country. It is, with no doubt, the most-loved skin cleansing brands in the Indian state of Tamil Nadu.
Let us have a look at the challenges faced by the brand. Generally, it is not easy for soaps with high natural content to deliver bright colours and pleasant fragrances. And the consumers associate them as inherent characteristics of soaps. For Hamam, providing an enjoyable sensory experience to its consumers along with keeping the do-good aspect of a natural soap has remained a constant challenge. And the brand has overcome such challenge time and again in the past.
Just recently, the Hindustan Unilever Ltd-owned soap brand Hamam shifted its communication strategy. Hamam has targeted women and girl safety with its latest campaign #GoSafeOutside. The brand is continuing the use of the same thought in its newer campaigns as well.
Hamam, in its latest communication, is urging women and girls to become self-reliant when it comes to their safety. The campaign is an initiative by the company to help its women consumers learn self-defence. The brand is using multiple mediums to bring alive its message of #GoSafeOutside. The campaign aims to improve the sense of safety in people when they go outside by raising awareness, facilitating solutions, and kickstarting conversations.
The brand, as a part of its campaign, is creating self-defence videos to teach self-defence techniques for situations women face in their every day lives. Even the soap’s packaging has been tweaked a bit to include self-defence moves and tips.
The brand is also taking practical measures. It is working with relevant authorities to identify locations with a higher frequency of crimes against women. The intent of the activity is also to give women instant and direct access to help through an alert mechanism reaching authorities. Brand activation also includes on-ground camps where the brand talks about the importance of self-defence to communities.
Thus, Hamam with its long-standing history and experience continues to make excellent natural products and drive social change with its latest campaigns. The campaigns are intended to enable the brand to play an active role in making the lives of women and girls safer in India. Thus, Hamam is telling women of India that their safety is not just the safety of their skin but also their lives.
The Hamam soap brand is also supposed to have benefited from having a campaign tagline or hashtag like #GoSafeOutside as it links closely with the brand category. Thus, Hamam has tried weaving the product into a social message to drive change in Indian society.